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This web page states the following, "Become A Member Enter Account Information - Step 1 of 2." We saw that the web site also stated " To join University Golf Club." It also said " Please enter your name, email address, and choose a password below. You will use this email address and password to log in to your account. Become a Member Check Your Email - Step 2 of 2. We are sending you an email now to confirm your email address. Once it is verified by clicking on the link, youll be able to log in to your account. Please enter your email address and password below to log into Golf Group Manager." The header had golf club as the highest ranking optimized keyword. It is followed by golf group management, golf group administration, and golf club administrator which isn't as ranked as highly as golf club. The next words ugc.golfgroupmanager.com uses is group. golf was included and might not be seen by search parsers.